Snibble, a next-generation social video platform that targets today’s young adults, is partnering with NewsUSA TV to expand and cross-promote content and linear streaming in the U.S. and Canada.Snibble offers YAs what they want — snackable videos and the ability to discover, share, and comment on them with friends in real time. Surveys suggest that approximately 70 percent of Gen Z prefer engaging with many short videos versus committing to a longer video."We are a fusion between the best of a video platform and a social media platform," says Blair Currie, CEO of Snibble.Generation Z (youth ages 16 to 24 years) have never known life without mobile internet. At this age, especially in the wake of the ongoing coronavirus pandemic, young adults are seeking ways to connect with friends remotely, and short videos have become the social currency of this generation, Currie explains.Snibble allows viewers to see, comment, recommend and share personalized content, and presents a reaso...
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